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• The open access landscape (1): green
and gold, full and hybrid, mega journals, the cascade
• The open
access landscape (2): government and funder policies
open access debate: does open access increase citations/usage? Can open
access be financially viable?
• Why open access?: Market
research, subject area differences
• Workflows and best
practice: for full and hybrid titles, suggested workflows from author
to journal to production to invoicing. Allowing green open access and complying
with funding bodies.
• Business models including case
studies: author charges, memberships, sponsorship, consortia deals,
• Setting author charges: (including developing
countries’ rates and waivers)
• Pricing: relating
subscription pricing to open access take-up, how to avoid ‘double-dipping’
Open access launches versus transitioning mature journals: what
should be expected in either scenario, including case studies.
Ethics: avoiding vanity publishing, distinguishing editorial
decisions from financial decisions. Keeping quality high through the cascade and
the mega journal.
• Rights, permissions and licensing: which
licence to use, what rights to allow, what is a truly open access license
Keeping in touch: with the open access community, industry
bodies, author relations
• Marketing and branding: how to
market an open access journal as opposed to a ‘regular’ title. How to market the
open access option on hybrid journals
• Discussion: the
future of open access publishing
By the end of the course delegates will be able
Appreciate the measures required to create successful open access
journals, understand the open access publishing workflow, assess the pros and
cons of different open access business models, know the context of the open
access industry including the green open access lobby and influential funding
bodies, and understand the ethics of open access publishing.
Who should attend
This course is aimed at journal publishing managers,
publishing editors and publishers interested in developing open access journals
or expanding an
existing programme. Some prior awareness of the open access
industry would be helpful but is not essential.
'It was relevant and informative. Overall I enjoyed the course. It has provided me with information to take back to my role as publisher.
Daniel Hyde, Lippincott, Williams & Wilkins
'A perfect introduction to the pitfalls and opportunities of OA publishing.
Jo Squires, ICE Publishing
'It was well pitched for managers as well as less experienced publishers or society publishers. Great course pack with lots of useful information.
Clare Hooper, Liverpool University Press
'A very useful course, up to date and highly topical.
Sarah Edwards, Edinburgh University Press
'Some material went over information I knew, but it was very reassuring to hear that my approach is the same as other in the industry. I liked that the programme gave time for questions/discussions'
Beth Davidson, Taylor & Francis
'Thought provoking look at an area going into a fundamental part of journal publishing'
Andrew Sykes, Cambridge University Press
'Very informative and approached from all different angles. I particularly liked the honesty of the two tutors - what had and had not worked for them.'
Alison Oliver, Taylor & Francis
'Excellent course pitched at the right level. This was the best ALPSP course I have attended, detailed and engaging.
Neil Hammond, Cambridge University Press
'Helpful and informative, an excellent practical and ‘publisher friendly’ approach. It was good to also get the basics to be sure we are talking about same issues with the same terms.
Kairi Look, IOS Press
'A lot of really useful information. I particularly liked the fact that the course leaders gave specific personal examples of problems/issues overcome specific aspects of gold OA.
Katie Foxall, ecancermedicalscience