ALPSP Seminar: Beyond the rhetoric: new opportunities in open access (1211OAS)

Tuesday 20 November 2012
Institute of Physics, 76 Portland Place, London, W1B 1NT Tel: 0207 470 4884 (Map)


Chair: Alicia Wise, Director of Universal Access, Elsevier 

Open access has now been around for over a decade.  Some open access models peacefully co-exist alongside long established models of publishing.  Other open access models remain the subject of heated discussion.  This seminar presents different perspectives on open access models and explores strategies for publishers who wish to embrace them successfully.

Who should attend: Senior managers responsible for deciding or influencing strategy who want to gain a greater understanding of the opportunities that open access publishing could have for their organisation, including consideration of sales and marketing, editorial processes or business development.




09.30  Coffee and registration


10.00  Introduction from the Chair

10.15  Introducing Open Access within your Portfolio
Kathryn Spiller
, Head of Publishing, BioScientifica

11.00  Tea/coffee

11.20   Open access in the humanities
Thomas Parisot,
Institutional Relations Officer,
Since it began in 2005 to propose a balanced and agnostic approach to French journals in human and social sciences for releasing online their contents, has made some interesting observations considering Open Access acceptance in these fields : very few titles have opted for a completely free model, preferring a mix between free and paying contents ; huge differences can be observed between disciplines in terms of articles' life cycles ; the notion of publicly funded works is blurrier than in other fields ; thin editorial barriers with other types of publications invite all actors to move with caution; publishers' added-value to the chain is generally considered differently; etc. Based on some facts and figures, we'll try to list some specificities for publishers in the Humanities considering Open Access and to design some draw conclusions of this experience from a more broader point of view.

12.00  OA ebooks – the next big thing
Eelco Ferwerda
, Director, OAPEN
As the traditional business model for monographs is losing its sustainability, a growing number of publishers is exploring Open Access models. Open Access for monographs may improve discoverability, usage and impact, while at the same time providing opportunities to reduce costs through shared infrastructures and digital formats. This presentation will explore the emerging business models for OA e-books and present preliminary findings from OAPEN-NL, one of the pilot projects experimenting with OA monographs

12.40  Lunch

13.40  The library's place in the open access landscape
Deborah Shorley,
Director of Library Services, Imperial College
As the ecology of scholarly communications is changing so fast Librarians are taking on a number of new responsibilities to support green and gold open access policies e.g. institutional repository management and administration of open access publishing funds.  But most importantly the library is well placed to promote open access and support researchers as the new publishing model gains in importance.

14.20  Is the journal brand dead?  Marketing in an open access world
Tim Redding, Head of Marketing (BioPharma, Life and Physical Sciences), Nature Publishing
How does the shift in focus from subscribers to authors change communications? Is the journal brand dead or is it more important than ever? How do we meet the challenge of visibility in an increasingly crowded market? And how do we measure the effectiveness of our marketing campaigns?

15.00  Peer review and editorial processes
Mark Patterson
, Managing Executive Editor, eLife
The move towards open access is one part of the broader adaptation of research communication to digital media. Rethinking peer review is a distinct aspect of this transition, but the combination of open access, alternative models of peer review and new technology have given rise to some potentially transformative and disruptive initiatives such as altmetrics and the phenomenon of the mega-journal.

15.40  Questions

16.15  Closing remarks followed by networking reception


Registration fees including lunch:

ALPSP Member: £200.00 excl VAT (£240.00 incl VAT @ 20%);
Academic: £220.00 excl VAT (£264.00 incl VAT @ 20%);
Non-Member: £335.00 excl VAT (£402.00 incl VAT @ 20%)



Coordinator: Melanie Goinden
Telephone: 0208 3900964